PPC / Meta Ads Specialist
M
MIRA CONSTRUCTION L.L.CPerformance Marketing
Kazakhstan. Serbia. Georgia. Armenia. Poland. PortugalPart-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Required Skills
- Lead GenerationA/B testing
Requirements
- Strong hands-on experience with Meta Ads.
- Experience independently managing multiple advertising accounts simultaneously.
- Good understanding of performance marketing and key metrics such as CPL, CPA, CTR, CPM, CR, etc.
- Ability to identify optimization opportunities and make data-driven decisions independently.
- Hands-on experience with Lead Generation campaigns.
- Good understanding of cold audiences, retargeting, and Lookalike audiences.
- Experience testing different audiences and advertising creatives.
- Strong attention to detail when working with advertising budgets.
- Ability to manage your area of responsibility independently without constant supervision.
- Working English for advertising platforms, ad copy, and day-to-day work communication.
Responsibilities
- Launch and set up advertising campaigns in Meta Ads.
- Monitor campaign performance on a daily basis and respond promptly to changes.
- Optimize budgets, audiences, placements, and campaign structures.
- Analyze key performance metrics and identify the reasons behind performance drops.
- Test new audiences, offers, and advertising creatives.
- Provide recommendations for new advertising creatives.
- Monitor the accuracy of tracking and conversion events.
- Prepare regular performance reports.
- Discuss results, challenges, and optimization ideas with the PPC Team Lead.
- Troubleshoot issues related to advertising accounts, ads, and moderation.
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