Growth Product Manager
New
ArgentinaFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- At least 5 years
- Required Skills
- Data Analysis
Requirements
- At least 5 years of experience developing and executing marketing strategies.
- Strong data-driven mindset with the ability to analyze trends and strategize based on data insights.
- Proven experience managing large media budgets, exceeding $1M/month on platforms such as Meta, Pinterest, TikTok, and YouTube.
- Excellent communication, collaboration, and leadership skills to work cross-functionally with creative, engineering, and marketing teams.
- A strategic thinker with the ability to identify key opportunities to drive growth and efficiency.
- Strong organizational skills, detail-oriented, and results-driven.
- Experience managing customer acquisition, upselling, and maximizing profit per visitor.
- Solid understanding of media buying setup, campaign structures, and creative strategies.
Responsibilities
- Lead media buying efforts across Meta, Pinterest, TikTok, and YouTube with monthly budgets exceeding $1,000,000.
- Develop and refine the media buying setup, optimizing campaign structures and creative strategies for long-term sustainability.
- Own the creative strategy for each product, targeting the right audience on each platform while maintaining brand consistency.
- Identify and prioritize key improvements (20/80 rule) to optimize conversion rates and drive continuous growth.
- Manage and improve the upselling funnel using proprietary one-click upsell software, maximizing revenue per customer.
- Ensure a seamless user experience across the entire product funnel, from the media platform messaging to the final thank you page.
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