Marketing Strategist Contractor
New
United StatesContractMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- Google AnalyticsSEOHubSpotSEMrushAhrefs
Requirements
- 3+ years of experience in marketing strategy, demand generation, growth marketing, or digital marketing roles within B2B or B2C environments.
- Proven experience developing and executing successful multi-channel marketing campaigns with measurable business impact.
- Strong understanding of customer acquisition funnels, lead lifecycle management, and conversion optimization strategies.
- Hands-on experience with marketing and analytics platforms such as HubSpot, Google Analytics, Google Search Console, SEMrush, Ahrefs, Webflow, and AI-powered marketing tools.
- Strong analytical skills with the ability to interpret campaign data, identify trends, and make actionable optimization recommendations.
- Excellent written communication and copywriting skills with a strong appreciation for content quality and brand messaging.
- Familiarity with SEO principles, paid media strategies, email marketing, and performance marketing best practices.
- Strong project management and organizational skills with the ability to manage multiple campaigns and deadlines simultaneously.
- Entrepreneurial mindset with a proactive, problem-solving approach and strong client-focused communication abilities.
- Interest in AI-driven marketing innovation and evolving digital search behaviors.
Responsibilities
- Develop and execute demand generation and brand awareness campaigns designed to increase qualified leads, customer engagement, and business growth.
- Manage omnichannel marketing initiatives across SEO, PPC, content marketing, email campaigns, paid media, social media, website copy, and text-based communication channels.
- Build and maintain marketing content calendars to ensure timely campaign execution and alignment across teams and platforms.
- Analyze campaign performance using CRM systems, analytics tools, and reporting platforms to optimize strategies and improve ROI.
- Collaborate with internal marketing and SEO teams to strengthen organic search visibility and support sustainable customer acquisition efforts.
- Create and refine compelling marketing copy, landing pages, and campaign messaging that align with brand standards and customer journey objectives.
- Identify performance gaps, troubleshoot campaign challenges, and implement strategic improvements based on data-driven insights.
- Maintain consistency in brand messaging, visual identity, and campaign quality across all deliverables and customer touchpoints.
- Stay informed on emerging AI marketing trends, search behavior evolution, and automation opportunities to continuously improve campaign effectiveness.
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