Senior Lifecycle Marketing Manager
New
WashingtonFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 2-5 years
- Required Skills
- Data Analysis
Requirements
- 2-5 years of experience in DTC lifecycle marketing
- Experience in a 0-to-1 growth environment
- Experience owning and operating email and SMS channels
- Focus on retention marketing
- Strong problem-solving skills
- Builder mentality in ambiguous settings
- Balanced creative ideation and data-driven decision making skills
- Exceptional written and verbal communication skills
- Ability to translate data into actionable insights
- Ability to drive alignment across teams
Responsibilities
- Own day-to-day execution of all lifecycle channels and the overarching retention marketing strategy
- Build the 0-to-1 testing engine for retention, creating and optimizing automated messaging journeys
- Collaborate with Clinical and Operations teams to identify friction points and improve patient satisfaction
- Partner closely with the Head of Growth to bridge the gap between new patient acquisition and long-term adherence
- Synthesize data and qualitative insights to optimize the end-to-end funnel
- Ensure all lifecycle communications reflect evidence-based care and build patient trust
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