Lead Product Designer

New
U
UpworkWork marketplace
Remote, hire full-time employees in 34 U.S. statesFull-TimeLead
Salary156,750 - 200,000 USD per year
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Job Details

Required Skills
FigmaA/B testing

Requirements

  • Proven experience designing and optimizing growth funnels (activation, conversion, retention, monetization), with clear examples of measurable impact.
  • Strong experimentation toolkit (A/B testing, rapid iteration, metric selection, segmentation, and interpreting results), comfortable shipping in fast cycles.
  • A portfolio demonstrating growth-oriented, end-to-end product design with strong craft, showing how you used data and qualitative insight to drive iteration.
  • Ability to design transparent, trustworthy value exchange in monetization experiences (pricing/packaging, paid visibility, incentives), balancing customer outcomes with business goals.
  • Strong communicator and collaborator, able to influence product strategy through data-informed design decisions and close partnership with PM, Engineering, Analytics, and Marketing.
  • Mastery of tools like Figma, plus experience with user testing and AI prototyping tools like v0, Figma Make, or similar.
  • Comfort designing and experimenting with AI-powered experiences, including intelligent workflows, LLM-driven features, or collaborating cross-functionally with ML/AI teams.

Responsibilities

  • Own end-to-end product design from identifying funnel opportunities and forming hypotheses through rapid concepting, launch, and iteration, delivering high-quality designs that balance speed, craft, and measurable impact.
  • Collaborate deeply with cross-functional partners (PMs, engineers, researchers, data scientists, and other designers) to define problems, prioritize opportunities, and ship experiments that move key metrics.
  • Use quantitative data, qualitative insight, and emerging technologies to identify friction and unlock opportunities across acquisition, activation, retention, and monetization flows, including prototyping and testing AI-powered or automated experiences where they accelerate outcomes.
  • Drive experimentation and continuous improvement by running A/B tests, conducting qualitative user research, and using rapid prototyping to validate hypotheses and evolve the product based on real-world feedback.
  • Design, test, and refine targeted experiences, from onboarding and upsell flows to pricing, incentives, and lifecycle touchpoints, ensuring clarity, trust, and strong value exchange for users.
  • Create and socialize clear, lightweight design artifacts that support rapid decision-making, align stakeholders, and enable fast execution, prioritizing learning and outcomes over documentation for its own sake.
  • Mentor others and contribute to design culture, sharing best practices, giving constructive feedback, and championing design quality across the team.
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156,750 - 200,000 USD per year
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