Media Data Analyst
Listing location: IndiaContractSenior
Salary not disclosed
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Job Details
- Experience
- 3–5 years of experience
- Required Skills
- PythonData AnalysisMicrosoft Excel
Requirements
- 3–5 years of experience in a data-centric role within media, advertising, marketing analytics, or agency environments.
- Strong Excel expertise, including Pivot Tables and Power Query for automation.
- Working knowledge of Python for data manipulation and automation.
- Solid understanding of offline media (e.g., TV, OOH) and digital/programmatic media.
- Ability to work with and explain key media KPIs such as GRPs, impressions, and similar metrics.
- Strong attention to detail, analytical thinking, and a data quality mindset.
- Comfort working in cross-functional, consulting-style environments.
Responsibilities
- Collect, compile, and integrate media data from multiple sources, including digital platforms, offline media agencies, and internal systems.
- Harmonize multi-source datasets across taxonomy, granularity, and timeframes to create structured, analytics-ready data.
- Clean, normalize, and de-duplicate datasets to establish a reliable single source of truth for media analytics.
- Identify data gaps, inconsistencies, and KPI misalignments, and apply validation checks to ensure data accuracy and completeness.
- Build and maintain automated data preparation pipelines using Python and advanced Excel capabilities such as Power Query and Pivot Tables.
- Collaborate closely with media, analytics, and measurement teams to ensure data structures align with analytical and business objectives.
- Clearly communicate media data concepts and metrics to both technical and non-technical stakeholders.
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