Senior Trade Marketing Manager
New
USFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 8+ years of experience in consumer packaged goods, retail, or sales/trade marketing roles. At least 3 years in a managerial or strategic leadership capacity preferred.
- Required Skills
- Problem SolvingNegotiationStakeholder management
Requirements
- Bachelor’s degree in Business, Marketing, Finance, or related field.
- 8+ years of experience in consumer packaged goods, retail, or sales/trade marketing roles.
- At least 3 years in a managerial or strategic leadership capacity preferred.
- Strong understanding of 4P strategy, trade marketing principles, and customer business planning.
- Proven experience in P&L management, trade spend analysis, and data-driven decision-making.
- Ability to analyze complex business situations and translate insights into actionable commercial strategies.
- Strong communication, negotiation, and stakeholder management skills across cross-functional teams.
- Entrepreneurial, proactive mindset with strong problem-solving and execution capabilities.
Responsibilities
- Define and execute customer- and channel-specific 4P strategies, ensuring alignment between brand priorities and sales execution in the marketplace.
- Lead trade investment planning, tracking, and optimization, ensuring effective allocation of budgets and strong ROI across accounts.
- Partner with Sales, Marketing, RGM, and Finance teams to build integrated commercial strategies and annual customer business plans.
- Oversee pricing, promotion, and activation strategies in collaboration with cross-functional stakeholders to ensure consistent execution.
- Manage customer-level performance tracking, including P&L analysis, trade spend evaluation, and identification of growth opportunities.
- Ensure excellence in execution of trade activations, including measurement of effectiveness, compliance, and documentation of results.
- Support joint business planning with key retail partners and contribute to strategic decision-making at the customer level.
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