Remote Marketing Director
New
North CarolinaFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 5+ years in marketing, with at least 2 years in a managerial role.
- Required Skills
- Agile methodologiesWritten communicationVerbal communicationCRMData modelingA/B testing
Requirements
- 5+ years in marketing, with at least 2 years in a managerial role.
- Experience in high-growth startups or regulated industries is a plus.
- Proven experience using AI tools to improve marketing efficiency.
- Strong track record of managing substantial ad spends and negotiating sponsorship deals.
- Expert-level proficiency with CRM and marketing automation platforms.
- Ability to source and manage freelancers or agencies to scale output.
- Bachelor's degree in marketing, communications, or related field.
- Proven track record of effective growth marketing campaigns.
- Excellent written and verbal communication skills.
- Proficiency in productivity and communication software.
- Familiarity with project management tools and Agile methodologies.
- Experience in startup environments or interest in the cannabis industry is a plus.
Responsibilities
- Take full ownership of all paid media channels, including sponsored content, search, display, and social advertising.
- Negotiate and execute high-impact sponsorships to maximize brand reach and lead flow.
- Partner with Sales leadership to develop Account-Based Marketing (ABM) strategies and personalized content.
- Devise ROI-driven strategies for landing pages and funnels using A/B testing and heatmapping.
- Manage the marketing budget to ensure low customer acquisition costs while scaling volume.
- Implement AI-driven tools to automate content production and enhance lead scoring accuracy.
- Create and manage automated email sequences to nurture leads through the sales funnel.
- Utilize data modeling to identify trends in lead behavior and optimize campaign timing.
- Lead the organic growth roadmap focusing on technical site health and strategic link-building.
- Oversee the production of industry assets, including whitepapers and compliance reports.
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