Sr. Growth Copywriter (AI-native)
M
ManaraEdTech
EgyptFull-TimeSenior
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Languages
- English, Arabic
- Experience
- 3–5 years
- Required Skills
- SEO
Requirements
- 3–5 years of experience in growth copywriting, performance copywriting, or direct-response marketing
- Strong portfolio showing high-converting ad copy, email sequences, and landing pages
- Experience writing for digital ad platforms (Meta, Google, TikTok) with understanding of character limits, format constraints, and platform-specific best practices
- Experience writing email marketing sequences with measurable results (open rates, click rates, conversion rates)
- Proven ability to write for different audiences and adapt tone/messaging per segment
- Understanding of copywriting frameworks (AIDA, PAS, Before-After-Bridge, etc.) and when to apply each
- Fluent in English with strong writing skills
- Experience working in a fast-paced environment producing high volumes of content
- Demonstrated daily use of AI writing tools with examples of AI-assisted output
- Ability to write detailed, specific prompts that produce on-brand, high-quality copy from AI tools
- Experience building prompt templates or libraries for repeatable content types
- Understanding of AI limitations: knowing when AI output needs heavy editing vs. light polish
- Experience using AI for translation, localization, or multilingual content production
- Willingness to continuously learn new AI writing tools and workflows as they emerge
Responsibilities
- Write high-converting ad copy for Meta, Google, YouTube, TikTok, Snapchat, and X campaigns across 3 programs
- Produce 50+ ad copy variants per campaign using AI tools, then curate and refine the top performers
- Adapt messaging per market (Egypt, KSA, UAE), understanding cultural nuance, local slang, and what resonates
- Write full lifecycle email sequences: welcome series, activation nudges, progress reminders, re-engagement, and completion celebrations
- Craft WhatsApp broadcast messages optimized for MENA engagement patterns
- Write and optimize landing page copy for each program: headlines, sub-headlines, benefit blocks, social proof, and CTAs
- Write SEO-optimized content for organic acquisition: blog posts, educational articles, and YouTube descriptions
- Write engaging social media posts for community channels (Discord, Telegram, LinkedIn, Twitter/X)
- Maintain and evolve the brand voice guidelines for all written content across programs
- Use AI writing tools (Claude, ChatGPT, Jasper, Copy.ai, or similar) as primary drafting engine, then refine
View Full Description & ApplyYou'll be redirected to the employer's site
