Senior Ads Specialist
Anywhere in the world, Eastern Time or Pacific TimeFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 4–6 years
- Required Skills
- Google Analytics
Requirements
- 4–6 years of experience in Paid Media, Digital Advertising, or Performance Marketing
- Proven track record of managing and optimizing paid media campaigns across multiple platforms
- Strong understanding of campaign strategy, audience targeting, bidding strategies, and conversion optimization
- Hands-on experience with Google Ads
- Hands-on experience with Meta Ads Manager
- Hands-on experience with analytics tools such as Google Analytics 4
- Ability to analyze data, identify trends, and translate insights into actionable strategies
- Experience managing multiple accounts and budgets simultaneously with strong attention to detail
- Familiarity with AI tools and a willingness to integrate them into daily workflows
- Strong communication skills, with the ability to clearly present performance insights and recommendations
- Highly organized, proactive, and capable of working independently in a fast-paced environment
- Fluent in English (spoken and written)
Responsibilities
- Lead the development of paid media strategies across all clients, distributing execution tasks among Google and Meta Ads Specialists.
- Own campaign performance end-to-end, including budget allocation, targeting, creative direction, and ongoing optimization.
- Monitor and analyze campaign performance, providing actionable insights and strategic recommendations to improve results.
- Transition and manage accounts from daily to monthly budget strategies where appropriate, ensuring efficiency and scalability.
- Identify opportunities for growth, testing new channels, audiences, and campaign approaches to maximize ROI.
- Collaborate with Account Managers and creative teams to ensure campaigns are aligned with overall marketing strategies.
- Communicate performance updates, insights, and recommendations clearly to internal teams and stakeholders.
- Meet with clients as needed to address questions related to strategy or performance and provide expert guidance.
- Leverage AI tools to enhance campaign performance, reporting, and creative development.
- Stay up to date with industry trends, platform updates, and best practices in paid media.
- Maintain high standards of execution, ensuring campaigns meet performance expectations and client objectives.
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