Own, plan, and scale high-budget paid media campaigns on Meta and other digital platforms Develop and implement full-funnel acquisition strategies Write actionable creative briefs for designers and video editors Adapt messaging, targeting, and offers to multiple markets (US, AU, EU) Analyze campaign performance data, extract insights, and iterate quickly to optimize ROAS, CPA, and LTV Build structured testing roadmaps and collaborate with creative, product, and CRO teams Stay updated on platform changes, algorithm shifts, and competitor activities