Account Strategist, LinkedIn Advertising (Remote US) - Future Opening

Posted 6 days agoViewed

70000 - 80000 USD per year

United States, Canada, UK, AustraliaFull-TimeSocial Media Advertising

Location:United States, Canada, UK, Australia

Languages:English

Seniority level:Senior, 2+ years

Experience:2+ years

Skills:

Google AnalyticsMicrosoft Excel

2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
Understanding of different Ad Units within the LinkedIn Platform
Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
Experience with audience segmentation
Proven and measurable success with mid-market or enterprise accounts
Ability to translate and articulate strategy and tell stories with data
Ability to organize, prioritize and manage multiple projects simultaneously

Oversee and lead a collection of Social Media accounts
Serve as direct support to client contacts
Weekly communication with any vendors or operational partners
Build strategies for clients each quarter
Create, maintain, and optimize budgets for paid media campaigns
Understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Responsible for personal productivity and utilization
Work directly with Associate Director to ensure internal and client goals are being achieved
Understand the value of Programmatic campaigns
Drive cross-sells, upsells and referrals via client relationships and professional network
Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

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Data AnalysisGoogle AnalyticsCRM