Product Marketing Manager - REMOTE

Bachelor's degree in Business or Marketing; MBA preferred. Certification(s) from Product Marketing Alliance or Pragmatic Institute (preferred). 7+ years of B2B marketing experience with proven achievements in product marketing. Experience in a B2B environment with high-tech (SaaS) products/services, particularly in healthcare. Ability to drive direction and alignment with large cross-functional teams. Strong writing, speaking, and presentation skills. Local talent in South Florida preferred; open to considering non-local candidates with health-tech product marketing experience who can travel domestically.

Optimize and execute launches with expertise in high-velocity/high volumes of product updates. Collaborate with Product, Marketing, Sales, and Customer Success teams to develop and execute strategic go-to-market plans. Craft core value propositions and messaging that differentiates the company. Develop internal and external collateral focused on solution-selling. Connect product innovation to customer value while increasing sales pipeline and retention. Conduct in-depth research through customer interviews and analysis of win/loss data. Maintain and enhance persona sheets and competitor comparisons.