Marketing Operations Lead (Marketing Systems, Automation & Analytics) | Fully Remote | US - LA Working Hours

Posted about 4 hours agoViewed
USFull-TimeMarketing Technology
Company:Home Alliance
Location:US, LA Working Hours
Languages:English
Seniority level:Lead, 5+ years
Experience:5+ years
Skills:
LeadershipProject ManagementSQLAgileData AnalysisMySQLSalesforceCross-functional collaborationCRM
Requirements:
Bachelor’s degree in Computer Science, Information Systems, or Marketing Technology. 5+ years of experience in Marketing Operations, Growth Marketing, or RevOps within a tech-driven company. Strong knowledge of CRM systems (HubSpot, Salesforce, Zoho). Strong knowledge of analytics tools (Power BI, SQL/MySQL). Experience developing automation scripts, bots, or process integrations. Familiarity with agile methodologies and marketing performance frameworks. Excellent communication, analytical thinking, and problem-solving abilities.
Responsibilities:
Design, integrate, and optimize marketing technology systems (CRM, automation, analytics). Build scalable workflows and connections between marketing, sales, and product teams. Identify and implement process automation opportunities. Develop real-time performance dashboards (Power BI or similar). Maintain data accuracy, consistency, and accessibility across platforms. Translate analytics into actionable insights for leadership and marketing strategy. Partner with Marketing, Sales, IT, and Product to align data and process flows. Support sprint planning, resource allocation, and project management across departments. Create training materials and operational guides to enhance system adoption. Build and maintain a knowledge base of tools, integrations, and best practices.