Responsible for video editing, special effects production, and motion graphics synthesis (AE primary) for ad materials. Create advertising short videos and motion graphics with strong rhythm, high conversion rates, and visual impact. Continuously optimize existing material effects, including editing rhythm, transition design, compositing, dynamic titles, and element animations. Participate in creative script and content discussions, and propose reasonable and creative visual presentation solutions based on copy. Collaborate closely with advertising, creative, and data teams to iterate and improve material performance based on data feedback. Responsible for material splitting, template creation, and standardized organization to improve team overall capacity and production efficiency. Pay attention to and study industry trends, continuously refine editing style and special effects standards, and maintain work competitiveness.