Write 3 - 4 articles per month for one client Each article is usually 2,000 - 3,000 words 90% of articles are based on a recording of an interview with a subject matter expert combined with desk research The process includes one outline, then 2 rounds of edits Edit content based on feedback Complete a comprehensive questionnaire and outline before writing the first draft Acquire knowledge about clients, their products or services and the audience we’re targeting