Grupo QuintoAndar | CRM & Lifecycle Specialist

Solid experience in CRM, with a history of measurable impact on funnel and revenue metrics. Experience in growth contexts, consultative sales, or financial products is a relevant differentiator. Analytical capacity for data interpretation, KPI definition, and evidence-based decision-making. Practical experience with CRM and automation tools. Ability to act autonomously, with structure, and a high level of ownership. Clear communication and influence with stakeholders from different areas and seniority levels. Test mentality, rapid learning, and continuous improvement.

Define and evolve CRM strategy for Consórcio across the entire funnel: acquisition, activation, conversion, retention, and reactivation. Design, implement, and optimize multi-channel journeys, focusing on WhatsApp, email, SMS, and push. Work closely with Sales and Product teams to address conversion bottlenecks and operational efficiency. Prioritize CRM demands based on business impact, using data and clear hypotheses. Lead A/B tests on messages, channels, cadence, and timing, with critical analysis of results. Ensure CRM governance, including contact rules, segmentation, compliance, and database quality. Serve as a technical and strategic reference in CRM within the BU, influencing decisions without direct management. Translate business objectives into clear, measurable, and executable CRM plans.