Grupo QuintoAndar | CRM & Lifecycle Specialist

Solid experience in CRM, with a history of measurable impact on funnel metrics and revenue. Experience in growth, consultative sales, or financial products is a relevant differentiator. Analytical capability for data reading, KPI definition, and evidence-based decision-making. Practical experience with CRM and automation tools. Ability to act autonomously, with structure, and a high level of ownership. Clear communication and influence with stakeholders from different areas and seniority levels. Test mentality, rapid learning, and continuous improvement.

Define and evolve the CRM strategy for Consórcio throughout the entire funnel: acquisition, activation, conversion, retention, and reactivation. Design, implement, and optimize multi-channel journeys, with a primary focus on WhatsApp, email, SMS, and push notifications. Work closely with Sales and Product teams to unlock conversion bottlenecks and operational efficiency. Prioritize CRM demands based on business impact, using data and clear hypotheses. Lead A/B tests for messages, channels, cadence, and timing, with critical analysis of results. Ensure CRM governance, including contact rules, segmentation, compliance, and base quality. Be the technical and strategic reference in CRM within the BU, influencing decisions without direct management. Translate business objectives into clear, measurable, and executable CRM plans.