Create social-first content (static posts, carousels, stories, reels, and short-form video) Ensure visual, narrative, and brand consistency across platforms Translate long-form ideas into clear, high-impact content, including captions, hooks, CTAs, and short-form copy Maintain and evolve brand assets, including website updates, brand decks, kits, templates, and visual systems Act as an accountability partner by helping define priorities, content plans, timelines, and deliverables, and ensuring execution Collaborate on content series, narrative arcs, and thought-leadership positioning Drive social-led client acquisition through DM-based outreach, relationship building, and sales conversations Create and refine pitch decks, outreach scripts, follow-up frameworks, and sales materials Convert social engagement and inbound interest into qualified leads and booked calls Track content performance, engagement, outreach pipelines, and lead flow to inform growth strategy Organize and maintain business systems, databases, and assets Support social-driven funnels, client-facing materials, proposals, presentations, and event-related content