Extensive experience building and scaling customer advocacy, customer marketing, or reference programs within enterprise technology or SaaS environments. Demonstrated ability to influence complex, cross-functional organizations. Proven leadership experience at director level, including managing, mentoring, and developing high-performing teams. Strong understanding of how customer storytelling impacts buyer journeys and go-to-market success. Excellent communication and relationship-building skills, with confidence engaging senior and executive-level audiences. Ability to work autonomously in a fully remote, asynchronous environment. Experience measuring and reporting the commercial impact of advocacy initiatives through data-driven metrics.