Define and drive the long-term roadmap for the Salesforce ecosystem Lead technical architecture decisions Evaluate and manage platform health Serve as the primary administrator and subject matter expert for all Salesforce instances Design and implement scalable solutions using Salesforce Flows, custom objects, fields, formulas, and programmatic capabilities Own the configuration of core Salesforce objects, external integrations, and managed packages Maintain data integrity through regular audits, data cleansing processes, and enforcement of data governance policies Troubleshoot and resolve complex issues, system errors, and integration gaps Act as the primary liaison between senior business stakeholders and technical teams Gather, analyze, and prioritize complex business requirements Develop and deliver actionable reports, dashboards, and analytics Partner closely with the Marketing team, leveraging HubSpot proficiency Develop and deliver training programs and documentation