GenAI Senior Copywriter (Localisation)

5-7 years' experience in an advertising agency/consultancy. Strong experience writing for digital and social media, including e-commerce materials. SEO writing skills, comfortable creating content with SEO in mind. Background in or strong understanding of beauty/cosmetics/luxury/skincare/haircare. Experience managing workload to meet deadlines and ability to work with shifting priorities. Thorough understanding of writing for beauty brands. Strong grasp of how content plays across multiple mediums. Ability to use data and insight to inform creative ideas. Conceptual thinking abilities. Demonstrated ability to translate complex material into engaging content. Confident presenting and communicating clearly to team members and clients. Collaborative attitude to work with an Art Director/Designer.

Draft, research, and tweak product detail page (PDP) content in British English. Craft compelling below-the-fold (A+) copy for haircare and skincare products, repurposing existing copy for e-retailer platforms. Enrich product information for major e-retailers and serve as a master copy for localisation. Collaborate with clients to create strong concepts from briefing to execution. Set tone and drive copy excellence with creative leads and project managers. Maintain awareness of trending topics for content opportunities. Gather input and validate content with internal teams. Ensure consistency and quality across written content. Present and articulate concepts to clients.