Sr. Product Manager - Website Builder & Analytics

5–6 years of Product Management experience in SaaS, website builders, marketing tech, analytics platforms, or similar domains Strong understanding of website creation tools, funnel builders, conversion optimization, and digital marketing workflows Experience with event tracking systems, analytics tools, or BI dashboards Familiarity with user behavior tracking (clicks, scrolls, heatmaps, form submissions, media events, etc.) Strong UI/UX sensibilities and ability to work closely with designers Experience collaborating with engineering teams on complex frontend + backend product builds Exposure to or interest in AI-driven workflows, LLM-powered assistants, and generative UI systems Proven ability to drive strategy, prioritize effectively, and deliver with ownership Excellent communication, problem-solving, and stakeholder management skills

Establish a long-term strategy for HighLevel's Website Builder, Funnel Builder, and Tracking Events. Lead discovery, research, requirements, prioritization, execution, and iteration across all builder and analytics capabilities. Conduct user interviews, analyze behavioral data, identify user pain points, and convert insights into clear product requirements and user stories. Define event taxonomy, enhance tracking systems, and evolve analytics dashboards. Partner closely with engineering, design, data, GTM, and support teams to drive execution. Improve speed, templates, design flexibility, mobile responsiveness, AI-assisted features, media management, and plugin/widget capabilities. Present product plans, progress, and updates. Define and monitor product metrics such as adoption, activation, conversion events, performance, and engagement. Work on solutions that help agencies scale—bulk actions, reusable components, collaboration capabilities, white-label optimizations, and AI-powered enhancements.