Build and maintain custom applications, triggers, classes, and components using Apex, Flows, Visualforce, and Lightning Web Components. Customize lead and opportunity management, forecasting, reporting, and dashboards. Design and implement complex data models and relationships. Manage profiles, roles, permission sets, and ensure adherence to governance standards. Create advanced flows and approval processes. Develop APIs and middleware solutions to integrate Salesforce with external systems. Perform unit testing and manage deployments via CI/CD pipelines and DevOps tools. Ensure scalability and efficiency of custom code and configurations. Design and build responsive email templates using Email Studio and Content Builder. Manage subscriber lists and data extensions for accurate targeting. Configure automated workflows and customer journeys in Journey Builder. Track engagement metrics and provide actionable insights for campaign optimization. Ensure adherence to CAN-SPAM and GDPR regulations for email marketing.