Part-Time Technical Marketing Specialist - Remote - Octopus
Company:robusta
Location:Egypt, KSA
Languages:English
Seniority level:Middle, 3+ years
Experience:3+ years
Skills:
QAGoogle AnalyticsProduct AnalyticsCRMDebugging
Requirements:
3+ years of experience in MarTech, growth analytics, or technical marketing. Strong hands-on experience with GTM, GA4, CAPI, and Mixpanel. Experience with CRM and automation platforms (MoEngage is a major plus). Solid understanding of tracking taxonomies, browser DevTools, debugging methodologies, and attribution logic. Experience in fintech or high-volume performance marketing environments is highly preferred.
Responsibilities:
Manage, maintain, and optimize Google Tag Manager containers. Implement, test, and deploy tags, triggers, and variables. Maintain and optimize GA4 implementation (events, conversions, audiences). Oversee Mixpanel tracking setup and GTM integration. Configure and manage pixels across platforms (Meta CAPI, Google Ads, TikTok, Snapchat, X). Manage MMP integration (Adjust). Manage event and attribute mapping for MoEngage. Debug tracking gaps and support real-time triggers in MoEngage. Conduct regular audits of the MarTech stack. Develop and maintain technical documentation. Collaborate with engineering teams for backend events.