SEO Specialist (iGaming US Market)

3–4+ years of hands-on SEO experience (on-page + technical). Experience in competitive niches (iGaming, betting, affiliates, finance) is a big plus. Strong working knowledge of GSC, GA4, Ahrefs/Semrush, Screaming Frog. Able to write clear briefs for writers and clear tickets for developers. Comfortable prioritizing by business impact. Strong written English. Understanding of affiliate-style pages (reviews, comparisons, bonuses). Basic CRO/UX awareness for money pages. Familiarity with digital PR / link acquisition processes.

Own SEO performance for assigned iGaming sites/sections. Build and maintain SEO roadmaps. Translate SEO needs into tasks for content writers, developers, and link builders. Do keyword research and map keywords to pages. Create optimization guidelines (titles, metas, headers, internal links, schema). Brief content teams on money pages, reviews, casino/sports pages, and supporting blog content. Check that content matches intent and iGaming compliance. Run regular technical audits (crawl, indexation, duplication, canonicals, site speed). Prepare precise implementation tickets for developers. Monitor GSC for coverage, soft 404s, and ranking drops. Share priority pages and anchor plans with the link-building team. Review link opportunities for relevance and risk in iGaming. Track impact of links on target URLs. Track and report on rankings, organic traffic, and page-level performance. Spot drops, run cause analysis, and propose fixes. Stay updated on Google updates affecting iGaming/affiliates.