Performance Marketing Manager - East Asia

4+ years of hands-on experience in paid media / performance marketing Deep understanding of Japan, Korea, and China ad ecosystems, including local platforms and user behavior Proven track record of scaling campaigns in high-growth environments with strict efficiency goals Strong understanding of creative testing cycles and iteration models specific to East Asia Experience managing six-figure monthly budgets across multiple channels Strong skills in analytics, tracking, attribution, and measurement tools Ability to collaborate across cultures and time zones Strong communication skills (English B2/C1 or higher)

Own and scale full-funnel paid media campaigns across East Asian platforms Drive efficient user acquisition, retention, and revenue growth with LTV-based optimization Build and execute testing frameworks: audiences, creatives, bidding strategies, landing pages Manage large monthly budgets while meeting strict CPA, ROAS, and retention KPIs Localize performance strategies in collaboration with creative, analytics, and product teams Develop dashboards, market reports, and performance insights Build relationships with platform partners, local vendors, and regional media agencies Stay ahead of East Asian digital trends, regulations, and platform innovations