Marketing Ops Specialist

2+ years in marketing operations, performance analytics, or CRM automation (B2B SaaS or tech preferred). Hands-on experience with HubSpot (or similar CRM/automation platforms). Strong understanding of conversion tracking, UTMs, attribution, and analytics fundamentals. Comfortable working with HTML/CSS for formatting emails and landing pages. Proficient with GA4, Semrush, and other web analytics tools. Experience diagnosing SEO/website performance issues. Familiar with AI search optimization and AI tools for research/content. Excellent communication, high attention to detail, and strong analytical mindset. Self-directed, proactive, and comfortable working asynchronously.

Own and optimize HubSpot CRM (automation workflows, routing, segmentation, lead scoring, dashboards). Build landing pages, emails, workflows, and automation sequences within HubSpot. Implement and maintain conversion tracking (pixels, UTM parameters, GA4, form tracking, etc.). Build reports and dashboards for KPIs: MQL→SQL conversion, demos, web traffic, pipeline velocity, campaign performance. Monitor analytics using GA4, Semrush, and Microsoft Clarity to uncover insights and diagnose website issues. Collaborate on campaign setup (tracking, attribution, tagging). Support basic social media operations (posting cadence, simple content repurposing). Collaborate on AI-driven content discoverability (AI search optimization, metadata, structured content). Maintain clean marketing data, healthy sender reputation, and deliverability compliance (SPF/DKIM/DMARC). Work closely with marketing leadership to refine processes and improve operational efficiency.