Senior Performance Marketer (Full Remote - South Africa)

4-10+ years in performance marketing or user acquisition. Proven track record managing $500K to $1M+/month in paid media spend. Full ownership of campaign execution, results, and optimization. Experience with Meta, TikTok, Snapchat, ASA, or native platforms. Analytical fluency: GA4, Voluum, tracking setups, dashboards. Strong creative instincts: can write briefs, analyze hooks, and iterate fast. Experience optimizing landing pages and funnel conversion. Comfortable with NSFW content and running campaigns on adult networks.

Lead paid acquisition channels across direct-buy and programmatic networks. Contribute to building scalable acquisition funnels. Run high-velocity testing loops for creatives, audiences, and placements. Monitor performance daily using tools like Voluum, GA4, and internal dashboards. Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior. Build and maintain internal reporting frameworks. Own the creative briefing process. Collaborate closely with content and product teams to launch and iterate on landing pages. Implement systems to reduce creative fatigue and increase testing speed. Build strong relationships with traffic sources and negotiate premium placements. Explore new acquisition opportunities and build internal evaluation criteria. Stay ahead of ecosystem changes and adapt strategy accordingly. Identify opportunities to streamline acquisition processes through automation. Create SOPs, playbooks, and experiment pipelines for scaling campaigns.