Serve as the business owner for territory, developing and executing strategic plans. Identify, engage, and educate key healthcare professionals. Build and maintain deep relationships with community and academic centers. Analyze territory dynamics and uncover growth opportunities. Deliver compelling, compliant clinical presentations on atacicept. Execute in-office and regional educational initiatives. Communicate complex clinical data clearly and engagingly. Apply advanced selling skills to influence HCP behavior. Partner cross-functionally with Field Reimbursement, Medical Affairs, and Patient Support teams. Model Vera’s values of accountability, integrity, and compassion. Collaborate with regional and cross-functional colleagues for "One Vera" alignment. Share best practices and insights. Provide real-time feedback from the field. Deliver consistent, compliant, and high-quality execution. Maintain accurate CRM records, submit expense reports, and complete required training. Ensure adherence to all company policies, regulatory guidelines, and industry compliance standards. Travel approximately 60% of the time.