Manage and optimize daily campaign performance across Google Ads, and other paid media platforms Monitor and track ad campaign budgets daily to ensure pacing and efficiency Deliver weekly performance reports and actionable insights Conduct ad hoc deep-dive analysis and reporting focused on campaign results Support A/B testing and experimentation strategies Collaborate with the Head of Performance Lite Paid Media on campaign strategy Communicate performance updates and recommendations to internal teams and clients Share proactive insights and best practices suggestions to the wider team Suggest improvements and identify opportunities for campaign expansion Stay open to learning new platforms (e.g., TikTok Ads)