Demand Generation Specialist

2+ years experience in demand generation, digital marketing, or growth marketing roles, preferably in SaaS, technology, or AI sectors Expertise in paid search platforms including Google Ads (AdWords) and LinkedIn Ads Strong proficiency with marketing automation and building workflows via HubSpot Demonstrated success managing multi-channel campaigns including paid ads, email marketing, webinars, and events Strong analytical skills Excellent project management skills Strong communication and collaboration skills Experience working with global markets and cross-functional teams is a plus Familiarity with AI technology or SaaS product marketing is a bonus Experience with account-based marketing (ABM) strategies is a bonus Knowledge of marketing attribution models and advanced analytics tools is a bonus Understanding of AI educator or developer communities is a bonus

Develop and implement demand generation strategies Plan, execute, and optimize integrated campaigns across paid search, email, webinars, events, retargeting, and social media advertising Manage paid advertising campaigns on social media channels Manage marketing automation agents on Autohive and HubSpot Collaborate cross-functionally with Sales, Product, Customer Success, and Community teams Analyze campaign performance data and KPIs to optimize spend and improve ROI Own event and other sponsorships and lead generation activities Create and maintain detailed campaign reports and dashboards Oversee vendor relationships and contracts Stay current with industry trends, tools, and best practices Manage multiple campaigns simultaneously