MarTech Lead

4-6+ years of experience in marketing analytics, MarTech, AdTech, or growth tracking roles Google Tag Manager expert (data layers, client-side and server-side tagging, debugging tools) Strong experience with mobile app tracking frameworks (e.g., Firebase, MMPs) Deep understanding of CDPs (Blueshift a plus) and audience activation workflows Hands-on experience with downstream platforms like LiveRamp and major ad platforms (Meta, Google, Pinterest, TikTok, etc.) Skilled at translating complex technical details into clear, actionable plans Proactive in ambiguous and collaborative environments Cares about both data quality and speed-to-market

Own end-to-end management of Growth Marketing tracking via Google Tag Manager (GTM) Support client-side GTM (data layer + tagging) and server-side GTM (server integration + API calls) Implement, QA, and optimize tags, triggers, and variables Collaborate with engineering to manage and QA data layer payloads Troubleshoot and resolve data discrepancies Own app tracking, including signal instrumentation and QA Maintain and improve CDP data architecture Partner with engineering, product, and channel owners on MarTech roadmap Partner with product and brand marketing on new feature launches Configure and manage audience segmentation and activation Work closely with BI/Analytics on data pipelines Support campaign measurement and attribution Optimize ad trafficking and launch processes Partner with Legal and Security on consent management and data governance Stay up to date on MarTech and AdTech trends