7+ years of professional UX/UI design experience, with a heavy focus on web design. World-class portfolio demonstrating experience building scalable design systems, multi-site/brand/theme web design, and conversion-centered design. Expert-level proficiency in Figma. Deep understanding of WordPress architecture, page builders, and CMS technical constraints. Mastery of user-centered design, responsive design, typography, and color theory. Pragmatic understanding of front-end technologies (HTML, CSS) and their influence on design. Exceptional communication skills to articulate design decisions and provide documentation. Pixel-perfect, meticulous attention to detail. Foundational understanding of on-page SEO principles.