Health Insurance Content Writer

Journalistic and creative writing experience Experience writing for complex industries (healthcare, insurance, or regulated fields preferred) Strong conceptual thinking Ability to tailor tone and voice for B2B and B2C audiences Comfortable simplifying technical or policy-heavy language Headline and tagline skills 5+ years of professional writing experience in healthcare, advertising, or journalism Experience collaborating with brand strategists, designers, and marketing teams Portfolio showing creative versatility

Create campaign-level content Develop sales collateral copy Write scripts for explainer videos and presentations Produce member engagement materials Write microsite content