Paid Social Strategist (Remote Canada) - Future Opening

Canada, United States, United Kingdom, AustraliaFull-TimeSenior

Salary not disclosed

Job Details

2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
Understanding of different Ad Units within the LinkedIn Platform
Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
Ability to drive results and measure via OCT
Experience with audience segmentation by tier, job title etc.
Proven and measurable success with mid-market or enterprise accounts
Ability to translate and articulate strategy and tell stories with data
Ability to organize, prioritize and manage multiple projects simultaneously

Oversee and lead a collection of Social Media accounts
Serve as direct support to client contacts
Communicate with vendors or operational partners
Build strategies for clients each quarter
Create, maintain, and optimize budgets for paid media campaigns
Understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Responsible for personal productivity and utilization
Work directly with Associate Director to ensure internal and client goals are being achieved
Understand the value of Programmatic campaigns
Drive cross-sells, upsells and referrals via client relationships and professional network
Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI