Senior Social Media Advertising Strategist (Remote Canada) - Future Opening
Company:Abe
Location:Canada
Languages:English
Seniority level:Senior, 4+ years
Experience:4+ years
Skills:
Google AnalyticsCRM
Requirements:
- 4+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients
- Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
- Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and more
- Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
- Ability to delegate to junior team members to ensure joint success
- Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
- Ability to drive results and measure via OCT
- Experience with audience segmentation by tier, job title etc.
- Proven and measurable success with mid-market or enterprise accounts
- Ability to translate and articulate strategy and tell stories with data
- Equal parts competitive and curious; you’re a true problem solver
- Live on the cutting edge of the industry, always looking for opportunities to grow and share
- Ability to organize, prioritize and manage multiple projects simultaneously
- Quality-obsessed and have not lost your soul for advertising
- Travel to visit clients approximately once per year, per client or as needed
Responsibilities:
- Oversee and lead a collection of Social Media accounts
- Serve as direct support to client contacts
- Weekly communication with any vendors or operational partners
- Build strategies for clients each quarter
- Create, maintain, and optimize budgets for paid media campaigns
- Provide fractional support for internal marketing
- Deeply understand client positioning and unique value propositions
- Confirm lead routing is accurate within a CRM
- Responsible for personal productivity and utilization
- Work directly with Associate Director to ensure internal and client goals are being achieved
- Understand the value of Programmatic campaigns
- Drive cross-sells, upsells and referrals via client relationships and professional network
- Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI
