Head of Performance Marketing
UkraineFull-TimeLead
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 5+ years
- Required Skills
- LeadershipBusiness IntelligenceData AnalysisPeople ManagementProduct ManagementGoogle AnalyticsCross-functional Team LeadershipAmplitude AnalyticsTableauProduct AnalyticsFirebaseSEOMentoringData visualizationMarketingDigital MarketingA/B testingBudgetingStrategic thinking
Requirements
- 5+ years of experience in performance marketing for mobile apps (preferably in video streaming / live / social apps).
- Proven track record of managing $1M+ monthly budgets.
- Proven track record of leading teams of 5+ people.
- Deep understanding of unit economics, cohort analysis, and performance marketing metrics.
- Strong knowledge of advertising auctions, attribution models, and MMP tools.
- Hands-on experience in traffic acquisition and scaling channels.
- Expertise in marketing analytics with BI tools (Tableau, Data Studio, AppsFlyer, Firebase).
- Experience with MarTech solutions and process automation.
- Understanding of ASO, SEO, marketing funnels, and influencer collaborations.
Responsibilities
- Lead strategic product marketing and develop growth strategy.
- Scale product to a monthly budget of $1,200,000 within KPIs.
- Build a traffic and product-marketing hypothesis roadmap.
- Coordinate cross-functional teams (UAM, Creative, ASO, PMM).
- Establish testing frameworks, scaling rules, and control systems.
- Lead, hire, and grow the team.
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