Junior Media & Analytics Associate

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Requirements:

• Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or related field — OR equivalent certifications and internship experience.
• Strong interest in digital marketing, data analytics, and media planning/buying.
• Proficiency in Google Sheets/Excel and Google Workspace.

Responsibilities:

• Develop a strong working knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM), with the ability to analyze performance metrics, interpret success measurement, and identify potential tagging or tracking issues.
• Build and maintain internal and external client-facing dashboards using Looker Studio (formerly Google Data Studio)
• Prepare and deliver monthly analytics reports for up to 10 client accounts.
• Work closely with senior team members to analyze campaign performance data and uncover strategic opportunities tailored to each client’s goals.
• Assist in paid search and paid social campaign execution and optimization under the guidance of media managers.
• Learn platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, etc., and how to perform daily in-platform optimization tasks.
• Learn and assist with media planning, RFP, and communication processes with programmatic and publisher partners.
• Assist with compiling performance reports and pulling metrics from platforms to support campaign analysis and client reporting.
• Maintain campaign documentation, timelines, and trackers to support organized and efficient execution.
• Proactively participate in training sessions and stay up to date on industry trends and platform updates to continuously build media knowledge.
• Manage the insertion order (IO) process and maintain accurate documentation.
• Update and reconcile monthly budget tracking sheets in coordination with the Director of Operations.
• Ensure accurate media spend reporting and assist with pacing reviews.