Director of Product Marketing, Mobility

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💎 Seniority level: Director, 10+ years

📍 Location: United States of America

💸 Salary: 165000.0 - 220000.0 USD per year

🔍 Industry: Fintech, SaaS, or workflow-driven platforms

🏢 Company: wexinc

⏳ Experience: 10+ years

🪄 Skills: LeadershipData AnalysisProduct DevelopmentProduct AnalyticsCommunication SkillsAnalytical SkillsMentoringCross-functional collaborationSales experienceMarket ResearchTeam managementStrategic thinkingCustomer SuccessSaaS

Requirements:

10+ years in B2B product marketing, preferably in fintech, SaaS, or workflow-driven platforms.
Familiarity with AI-powered marketing tools (e.g., for segmentation, competitive intel, or sales enablement) and a track record of applying them to improve outcomes.
Proven success building and leading product marketing teams that drive results and influence strategy.
Deep enablement expertise: you know how to translate product value into sales success.
Analytical mindset—you work from dashboards, not just decks.

Responsibilities:

Leverage AI tools and insights to refine messaging, analyze buyer behavior, and scale GTM execution.
Lead GTM strategy for our fuel card, EV, and telematics products—partnering with product, sales, and CX to drive growth and adoption.
Build differentiated messaging that’s rooted in customer insight, validated with data, and aligned to the way fleets actually buy.
Manage and mentor a team of PMMs—fostering a culture of rigor, velocity, and shared wins.
Drive competitive intelligence and market insights that inform roadmap and sales plays.
Define the strategy for sales enablement—ensuring the field is armed with the right content, tools, and talk tracks to close.

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