Search Strategy Manager

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Requirements:

• 7+ years’ experience in SEM/SEO; demonstrated experience in paid search required
• Deep understanding of paid search principles, best practices, and emerging trends.
• Strong leadership and management skills, with experience managing a team.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Exceptional communication, presentation, and interpersonal skills.
• Experience in client communication and management.
• Proven ability to develop and execute successful paid search strategies.
• This position requires the ability to legally operate a motor vehicle on a regular basis.

Responsibilities:

• Develop and implement paid search strategies aligned with business goals.
• Oversee operational plans, analyze data, and resolve issues.
• Oversee the SEM team (including the SEM Specialist, SEM Senior Specialist, and SEM Assistant Manager), providing guidance, mentorship, and performance feedback.
• Manage key stakeholder relationships, providing strategic recommendations and performance updates.
• Develop and manage paid search budgets, forecasting performance and ensuring efficient resource allocation.
• Analyze overall program performance, identify trends, and provide strategic insights to stakeholders.
• Stay current with paid search trends and best practices, implementing new strategies and technologies.
• Collaborate with other marketing teams (e.g., SEO, social media) for integrated efforts.