Senior Manager, Vision Care Marketing (B2B)

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Requirements:

• Minimum of three years of management experience with responsibilities for hiring, training, assigning work, and managing performance of direct reports
• Experience in B2B marketing, advertising, and communications, influencing teams and business partners to achieve goals
• Proven experience leading a team through the development and execution of multiple, simultaneous projects and complex integrated campaigns, with multiple vendors, business partners, and significant budgets; advanced understanding and experience in the application of marketing strategies, advertising, and digital techniques
• Experience working with and managing multiple outside vendors/agencies; strong vendor relations and negotiation skills
• Proven analytical, problem-solving solving and negotiation skills and ability to understand and articulate financial returns on marketing investments; ability to perform detailed analysis of data, oversee assigned tasks and projects, make informed decisions, and meet tight deadlines
• Familiarity with marketing automation, CRM, content tools, and marketing technology
• Superior written, verbal, and platform communication skills
• Demonstrated project management experience; proven ability to develop, work against, and meet tight and aggressive deadlines and goals
• Ability to work with individuals from all levels of the organization, including Board and executive committee collaboration

Responsibilities:

• Lead and oversee the development, delivery, and integration of marketing strategy, advertising, and communications to members in order to meet VSP’s short- and long-range business objectives.
• Lead brand media and demand generation campaigns to ensure strategies are designed to grow clients and revenue for Vision Care sales channels, plus support revenue generation growth initiatives.
• Support the execution and implementation of B2B marketing operations, automation tools, systems, and best practices in order to become a modern marketing organization
• Lead B2B marketing strategy to drive communication tactics and channels for acquisition, retention, upsell, customer experience/lifecycle nurturing, sales channels, LOBs, key initiatives, new products, special offers/rebates; contribute toward increased client and broker satisfaction
• Oversee B2B data team representatives and collaborate with insights team and agency
• Participate in B2B marketing data and governance stakeholder groups to shape data collection, definitions, storage, and use of data; ensure marketing efforts are measured and reported
• Work with executive sponsors and key stakeholders to shape and improve a personalized client experience around marketing, content, vsp.com, virtual trade shows, website enhancements, and other customer experience/lifecycle initiatives
• Develop, manage, and monitor significant media campaign/agency with more than $5 million project budgets
• Ensure effective communications are maintained within the unit and externally
• Where appropriate, inform employees as to plans and progress
• Evaluate workflow processes for efficiency and speed to market, recommend and implement procedural and systems changes to deliver legendary service to the department’s customers