Senior Account Executive, Lifestyle

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Requirements:

• Minimum 4 years demonstrated experience in agency environment - Experience working in an IAT setting is a bonus
• Experience managing 1-3 direct reports
• Experience working on large scale events/activations in a day-to-day driver position
• Proven ability to effectively organize multiple deadlines across accounts and teams
• Experience handling community management and publishing for a brand(s)
• Experience creating and executing social media strategies at brand level and campaign level, including social media copywriting and content calendar creation
• Savvy with social media measurement, has conducted ongoing reporting (weekly, monthly) and packaging it into client-facing report
• Strong writing skills (social media writing a plus)
• Experience in influencer relations – from identifying influencers to negotiating & contracting, writing briefs and management of the content & review processes
• Ability to work independently and collaboratively in a team environment and manage multiple accounts/address multiple client needs
• Keep abreast of industry trends and Experience in client management
• Good at time and project management (administratively sound) with ability to meet deadlines
• Has a finger on the pulse of pop culture, trends, entertainment, and news - a culture fiend who regularly presents fresh, proactive ideas to clients
• Strong knowledge of core social channels and how to use for client programming such as Facebook, Instagram, Twitter, and LinkedIn; including content calendar writing, organic and paid programming is a plus

Responsibilities:

• Deliver excellent client service and strong account/project management
• Help ideate and develop strategic plans/programs, including but not limited to large-scale product launch moments, earned media strategies, social + influencer campaigns, VIP gifting activations, strategic partnerships and more
• Drive significant earned media coverage + experience pitching, with a focus on fostering impactful editorial relationships and converting to meaningful coverage opportunities
• Serve as day-to-day client point person on assigned accounts, juggling multiple projects and deadlines, leading calls, has a strong email correspondence, etc.
• Lead management of influencer relations from ID to vet to contract and content management
• Oversee and execute client projects (events, launches, etc.) soup-to-nuts, managing budgets, timetables, logistics, status updates, reporting, and junior staff as needed
• Review press strategies, materials and lists developed by more junior staff and provide them with thoughtful feedback/direction/counsel to help them grow
• Developing social calendar and content strategies and managing community managers
• Driver of PR, social and influencer measurement for client-facing reporting
• Keep a pulse on culture and proactively bring new ideas to the team and clients
• Share ideas and ways to drive buzz for clientele that tap into cultural zeitgeist
• Assist in interviewing and hiring of interns
• Support and contribute to new business efforts as needed
• Direct and manage the work of AE’s, AAE’s, AC’s and interns across PR + digital