Brand Distribution Lead

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Requirements:

• Strong Shopify & Marketplace, including Amazon & Walmart, expertise (backend, analytics, CRO, merchandising)
• Knowledge and experience of working with Big Box wholesale and brick and mortar distribution channels and tradespend.
• Background in both brand development and performance marketing
• Highly analytical, organized, and collaborative team player
• Has experience managing both in-house and outsourced teams and is performance oriented; i.e. not afraid of firing agencies or freelancers who overpromise and underdeliver
• Experienced in managing budgets, forecasts, and performance-driven campaigns
• Founder experience is a major plus — we value entrepreneurial problem-solvers who can operate autonomously and think like owners

Responsibilities:

• Own the digital P&L for each brand.
• Own the brand playbook: positioning, messaging, creative direction, and customer journey mapping
• Collaborate with founders, creative, and marketing teams to shape goals, brand voice, and identity
• Lead new product launches and seasonal campaigns across DTC and marketplace channels
• Champion a customer-first mindset, balancing brand equity and performance goals
• Oversee day-to-day site management, backend operations, and conversion rate optimization on Shopify & other marketplace platforms
• Partner with design and production teams to plan seasonal product buys and optimize inventory
• Create & analyze KPIs, lead forecasting, and execute merchandising strategies to drive growth on a weekly basis
• Manage and report on the eCommerce P&L and work cross-functionally to ensure healthy margins and spend efficiency
• Optimize upsell/cross-sell flows, product hierarchy, and promotional calendars
• Partner with or manage media buyers to scale paid campaigns (Meta, Google, Pinterest, TikTok, Amazon, etc)
• Analyze CAC, ROAS, MER, and implement tactics to improve return on ad spend
• Align creative and messaging across brand and performance channels, including email, SMS, websites, marketplaces, etc
• Leverage tools like Triple Whale, Northbeam, or GA4 for real-time decision-making
• Manage consultants and freelancers across SEO, CRO, media buying, and design
• Align with product, logistics, and finance teams to ensure operational and financial cohesion
• Drive collaboration across internal and external teams to execute on strategy and hit revenue targets