Member Lifecycle Marketing Associate

View full description

Requirements:

• 2–4 years of professional experience in lifecycle, email, or other marketing roles — preferably in B2C health benefits, wellness, or regulated consumer tech
• Experience partnering closely with Marketing Operations or technical teams on campaign setup, testing (QA), and email production workflows; familiarity with CRM or campaign execution tools
• Experience playing a key role in QA for marketing campaigns to review audience logic, dynamic content, links, UTMs, and send timing
• Project coordination or project management experience—especially in cross-functional environments involving marketing, product, data, or content stakeholders
• Comfortable working with tools such as Airtable, Asana, Jira, or similar project tracking systems to coordinate multi-step collaborative projects
• Familiarity with email marketing tools or CRM platforms (e.g., Blueshift, Salesforce Marketing Cloud, Campaign.io, or similar), and working with complex segmentation or personalization logic
• Able to organize and work with performance data through experience pulling reports and metrics from platforms like Tableau, DOMO, or Google Sheets/Excel for tracking and analysis
• Demonstrates curiosity and an interest in growing in areas related to lifecycle marketing, whether through campaign operations, strategy, personalization, or cross-functional collaboration
• Communicates clearly and confidently across teams, with a willingness to ask questions, openly bring up potential issues early, and share thoughtful ideas for improvement
• Comfortable diving into the details and handling foundational work that ensures nothing slips through the cracks, so the team can operate efficiently and effectively
• Highly organized and able to manage multiple projects and deadlines at once, with strong attention to detail and a proactive approach to identifying and helping resolve issues early

Responsibilities:

• Manage day-to-day operations across lifecycle marketing, including tracking and executing cross-functional project workflows
• Develop and maintain trackers, documentation, and calendars
• Coordinate stakeholder communication
• Own operational email requests from intake through launch
• Be a key partner in QA across email, SMS, and push channels by working closely with Marketing Operations and other teams to help ensure an accurate, error-free experience
• Contribute to ongoing analysis by pulling and organizing performance data from our reporting tools