Senior Growth Consultant - ASO & CRO

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Requirements:

• 3+ years of experience in ASO or related fields (e.g., CRO, performance marketing, experiment-driven mobile growth).
• Solid knowledge of ASO & mobile marketing, especially performance marketing.
• A strategic mindset with demonstrated expertise in experimentation, hypothesis testing, and user behavior analysis.
• Strong research skills and critical thinking with a data-driven mindset.
• Curiosity and adaptability, with a willingness to learn the technical aspects of ASO if not already familiar.
• Excellent client management skills in an agency setting.
• Excellent English skills (spoken and written).
• Experience working fully remotely, ideally within an intercontinental distributed team.
• Experience working across multiple time zones, especially coordinating between North America and Europe.
• Strong project management and prioritization skills, with the ability to manage competing deadlines across different workstreams.
• Clear and structured communication skills, capable of translating updates and priorities effectively between teams.
• Ability to work independently and make decisions in an ambiguous and fast-changing environment.
• Previous experience in a client-facing marketing agency role.

Responsibilities:

• Organize and ensure smooth operations within the pod daily.
• Lead ASO and CRO-driven strategies for global clients, ensuring scalable impact across markets and languages.
• Support key ASO clients globally by providing guidance on strategic planning and roadmaps across multiple markets and languages.
• Apply experimentation methodologies to optimize app campaigns' performance, combining ASO expertise with CRO principles to drive conversion improvements.
• Lead keyword optimization (KWO) projects to improve app discoverability across global markets, tailoring strategies to multiple languages and audiences.
• Apply creative testing methodologies to optimize app store assets, helping clients stand out in competitive app marketplaces.
• Guide Growth Managers to build robust analytical and strategic skills, encouraging curiosity and data-driven decision-making.
• Develop and refine client strategies using a deep understanding of user behavior, app store dynamics, and growth experimentation.
• Grow Phiture’s influence on the mobile marketing industry (especially in ASO).
• Ensure consistent delivery of high-quality services and solutions.
• Stay updated with industry trends and best practices, incorporating them into pod strategies.
• Collaborate with the ASO Growth Lead to continuously improve work processes, share knowledge, and integrate cross-functional insights from performance marketing and CRO.
• Champion industry best practices in ASO and mobile growth while staying ahead of trends and innovation.
• Own the handover process between European and U.S. teams, ensuring clear next steps and continuity.
• Act as a bridge for client communication and internal execution in U.S. time zones.
• Work across multiple projects within the same client, balancing competing needs while keeping workstreams aligned.
• Manage task prioritization and ensure no gaps in execution due to time zone differences.
• Collaborate closely with EU-based leads and team members to align on strategy, client expectations, and ongoing initiatives.