Pearl Talent - Digital Marketing Lead (Internal Role)

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Requirements:

• 3–5 years of experience in content creation, journalism, or digital marketing
• Strong writing portfolio that includes B2B or startup-focused content
• Adept in graphic design and video editing softwares, and management platforms (Adobe Photoshop and Illustrator, Adobe Premiere Pro / Final Cut, Canva, Meta Business Suite + Ads Manager, etc.)
• Deep understanding of how to engage professional audiences on LinkedIn
• Ability to manage multiple content projects and hit deadlines
• Native or fluent English writing skills

Responsibilities:

• Define and own the content calendar across channels (LinkedIn, Meta, X, YouTube, TikTok, etc.)
• Write, edit, and produce compelling content: thought leadership, newsletters, blogs, video scripts, social posts, etc.
• Turn interviews with founders, clients, and team members into strong narratives
• Optimize all content for engagement, SEO, and brand voice
• Build and grow Pearl Talent’s and the founders’ presence on LinkedIn and other relevant platforms
• Develop a clear brand personality and tone that stands out in the recruiting and startup space
• Monitor content performance and iterate based on engagement, conversions, and feedback
• Run A/B tests and data-driven experiments to improve key content KPIs
• Work with the marketing and sales teams to align messaging across the funnel
• Manage a team of marketing interns to execute on marketing projects / hit KPIs & goals
• Stay informed on startup trends, hiring challenges, and relevant news to keep content fresh and valuable