Google Ads and Meta Ads Specialist

Posted 4 days agoViewed

💎 Seniority level: Senior, +5 years

📍 Location: Pakistan, EST

🏢 Company: Pavago

⏳ Experience: +5 years

🪄 Skills: Google AnalyticsLead GenerationDigital MarketingWordPressA/B testing

5 years in digital marketing with a focus on Google Ads, Meta Ads, and landing page optimization.
Proven experience in lead generation campaigns.
Proficiency in Google Ads, Google Analytics, Meta Ads Manager, Keyword Planner, and Landing page builders.

Build and A/B test high-converting, mobile-first landing pages using WordPress.
Plan, launch, and manage full-funnel Google and Meta campaigns.
Track and optimize Google and Meta Ads using Google Analytics and platform tools.
Create and refine ad copy and visuals with internal/external teams.
Build and manage custom, lookalike, and retargeting audiences.
Identify high-intent keywords via Google Keyword Planner.
Deliver reports with performance metrics, trends, and recommendations.
Coordinate with design, dev, and account teams.