2-3 years of experience writing search-friendly and strategic content in the consumer fashion, beauty and/or travel categories Firm understanding of SEO best practices, and can optimize a story for conversion and search while keeping it readable and interesting Basic understanding of commerce KPIs and can use them to gauge success and identify areas for improvement in a story Can add a fresh and authoritative spin to content that’s been regularly updated, including sourcing and interviewing experts and incorporating quotes into copy Can work autonomously, but also enjoys collaborating with team members Incredibly detail-oriented, with excellent time management and prioritization skills Formal experience testing products specifically in the fashion, beauty and/or travel spaces (preferred) Familiarity with data and insights tools such as Looker, Google Ads and SEMRush (preferred)