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Marketing Operations Lead (Platform Operations)

Posted 3 days agoViewed

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💎 Seniority level: Lead, 3-5 years

📍 Location: United States

💸 Salary: 97240.0 - 143000.0 USD per year

🔍 Industry: Mental Healthcare

🏢 Company: Headway👥 201-500💰 $125,000,000 Series C over 1 year agoMental Health Care

🗣️ Languages: English

⏳ Experience: 3-5 years

🪄 Skills: Data AnalysisETLSalesforceData visualizationMarketingLead GenerationCRMData modelingData management

Requirements:
  • 3-5+ years of Marketing Operations experience, managing user journeys, data pipelines, and tech stack optimizations
  • Deep understanding of marketing automation tools (Marketo) and CRM systems (Salesforce)
  • Familiarity with tools like LeanData, Chilipiper, Clay, and Outreach
  • Detail-oriented and enjoy managing complex end-to-end processes, and enjoy building operationally efficient processes from scratch
  • Comfortable with a broad marketing tech stack
  • Experience in high growth technology environments with a large amount of autonomy, ideally building 0-1
  • Hands on experience with LeanData, Outreach, Chilipiper
  • Marketo Certified
Responsibilities:
  • Own, manage, optimize marketing tech stack integrations, enabling clean handoff of data across platforms (Marketo, Salesforce, Zoom, LeanData, Chilipiper, Outreach, Zerobounce, Unbounce, Tray.ai, Zapier, etc)
  • Partner with RevOps to streamline and optimize end-to-end lead flow processes
  • Build, implement, and refine lead scoring models to improve qualification accuracy
  • Manage lifecycle stages and drive improvements in funnel conversion and pipeline efficiency
  • Maintain a high-quality database through enrichment tools (Clay), hygiene practices, and regular audits
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