Director of Digital Product & Conversion

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💎 Seniority level: Director, 5–10 years

📍 Location: United States

🔍 Industry: DTC eCommerce

🏢 Company: Freebird👥 11-50 Electronics E-Commerce Manufacturing Men's

⏳ Experience: 5–10 years

🪄 Skills: Data AnalysisFrontend DevelopmentHTMLCSSJavascriptProduct ManagementShopifyUser Experience DesignGoogle AnalyticsCross-functional Team LeadershipAmplitude AnalyticsBusiness OperationsCommunication SkillsSEORESTful APIsJSONCross-functional collaborationData visualizationTeam managementStrategic thinkingDigital MarketingData analyticsA/B testing

Requirements:

5–10 years of experience in DTC eCommerce
Experience growing revenue through site optimization and testing
Brand-side experience leading or building internal eCommerce and CRO teams

Responsibilities:

Own the digital product vision and roadmap, aligning site performance with business goals and revenue targets
Lead and operationalize a high-velocity CRO & experimentation program across all core web experiences
Shape and prioritize the site experience around DTC metrics: conversion rate, AOV, repeat rate, and LTV

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